Journalists on the Lianyungang, Jiangsu Province, Yangzhou, Jiangsu Changzhou, solar Enterprise visits revealed that the eyes of solar water heaters in "the large number of enterprises, the unit value low, product quality, perfect after-sales service not etc, because" has been lacking and effective exchange of information, not understand and are not familiar with the various misreading is raised, so that this is in rapid expansion phase of the industry and relevant mainstream enterprise suffered many injustices.
China Solar world's favor
"It is no exaggeration to say that solar is the only remain wintry economic growth in the industry. "Sun rain Group Chairman Xu new interview, slightly lit up. Huang Wei Hua Yang, President of solar energy, solar, Sun Bo Yin Jianping also told reporters that last year the economic crisis, enterprises still achieved a stable growth. This year's enterprise sales target accidents were "home appliances to the countryside" policy, are expected to achieve 20% growth.
It is understood that in 2008 China Solar company overall achieved a 30% sales growth. In the solar photovoltaic enterprises overseas exports affected by unprecedented impact, solar products of exports remains relatively 2007 realization of nearly 2% growth. From customs statistics, solar products in 2008 exports break 1.3 billion.
In fact, solar products of fast growth behind, benefit from this product innovation of Chinese-style properties. As a very humble solar water heater products, its main core part of the "all-glass vacuum coating pipe" by Professor at Tsinghua University Zhiqiang inventions. As a completely invented by the Chinese and the creation of new products, it appears resolved solar products for large-scale commercial and marketing promotion. At present, China has become the world's largest all-glass vacuum tube heater manufacturing center, occupying nearly 8% of the production of solar water heaters.
Currently, solar products mainly in water heaters provide hot water, heating heating, thermal power generation and desalination of sea water, hot steam, hot water, and other industrial capabilities, still in extension attempts to stage. Once the enterprise in market segmentation and product upgrades, invest more, and the prospects for the development of the industry.
Significantly improve product quality
New to SEO, represented by a number of enterprises active in promoting the "household appliances to the countryside" policy, cannot be ignored is the present solar industry-wide "industry strong and weak" embarrassing situation. According to the people of this estimate, last year China solar thermal industry's overall production value exceeded $ 35 billion, the largest single enterprise is less than 15 billion yuan.
This situation considerations and complex, but it seems the new Xu, the biggest bottleneck is the industry's low level of industrial facilities, and shortly also does not have to form the conditions of mass industrial production.
Sun Bo Chairman Yin Jianping, who is the most difficult to standardize production, in order to promote the industrialization of the upgrade, you must have good manufacturing equipment. While the Chairman, Mr Wei Hua Yang also admits that the current solar enterprises whose main task is to expeditiously and equipment manufacturers to develop to achieve scale, industrial development of automated production lines, the only way to quickly improve the stability of product quality, improve the Chinese solar energy enterprise competitiveness in the global market.
It is understood that, at present in the solar water heater core part all-glass vacuum coating pipe, tank foam and sealing testing, mounting bracket and so achieved varying degrees of automation of production, product quality stability increased significantly. The most recent State on solar water heater products of quality, product sampling rate 82.5%. And AQSIQ to solar core part of the all-glass vacuum tube quality checks show that the sampling rate up to 95.4%. Currently, solar water heater products for the content of the national standard for up to 16, effectively protect the stability of product quality. At the same time, solar energy efficiency rating for mandatory standards are under development, after its introduction will further promote the industry to raise the standards of quality.
The product setup, after-sales service, some large enterprises actively through sound marketing network, in particular building a sales and service integration in shop mode, integration of enterprise and business sides of strength to promote water heater installation and other services. Yin Jianping told reporters, and air conditioning, electrical appliances product installation, a solar water heater installation process simple and clear, operational processes, organizations can develop quickly in the short term and a team of professional installer. It is understood that currently include huayang, Sun and rain, sijimuge, Mr Wright, a group of companies are actively promoting solar sales channel sink, from the original County agent distribution network from township-level sales network expansion, ensure brand solar enterprises in rural service strength and competitive advantage.
The front of the solar energy in rural areas
"Household appliances to the countryside" for many solar companies, is a large windfall. Journalists in the interview was informed that many enterprises on solar water heater can be nominated for the "home appliances to the countryside" policy both seem unexpected, and full of expectation. Unexpected is that country for the solar industry demonstrate to actively promote and support. Looking forward to the early years before they advance "countryside" solar products will get a new round of rural development of the wings.
However, Xu new eyes, household appliances to the countryside of the "solar energy" is well-deserved. In order to promote solar energy "countryside", Xu new leadership of the Sun and the rain Group began as early as last year, and the Department of Commerce, the all-China Federation of industry and other departments submit
Been promoting solar "countryside".
Sijimuge President Li Chun reporters that "home appliances to the countryside" policy for solar companies is not a short-term speculation, but is a long-term investment process. Take advantage of this policy, organizations can improve product quality and after-sales service, especially in rural areas such as sales channel sinks.
Sun Bo Yin solar CEO told reporters that the Jianping, outsiders think solar product levels low, there is no technical barriers to trade and industry chain does not understand. Solar products from upstream core parts production to modern processing equipment and manufacturing processes are domestic enterprises developed and fully grasp. While many of the solar PV industry are the core technology in the hands of foreign-funded enterprises, domestic enterprises only as manufacturing role.
National solar energy quantity direct examination Center (Peking) head any Tao told reporters that in recent years China's solar water heater products pass rate on a new level. It is understood that to huayang, Sun and rain, Sun, sunshine, represented by a group of industry enterprises the stability of product quality is extremely high, consumers ' brand of trust and awareness is higher.
Prior to this, the outside world famous solar area has nearly 5000 enterprises, of which more than 95% of enterprises are rooted in rural markets. Despite the small size of these enterprises, the strength of weak, due to the low price, high-profit distributor allows rural still have good sales. Huayang Chairman Gary Wei said these handmade workshop "cottage behind solar" pushing hands, think they are the healthy development of the industry's greatest obstacles. The "household appliances to the countryside" bound to these handmade workshop set off a new round of shuffle and shock.
However, Changzhou Verde Wright, General Manager Zhang Wei was not recognized with industry has thousands of enterprise melee, he believes can only say that there are thousands of brands, as some factories are often registered dozens brands target different market and group sales. At the end of the "home appliances to the countryside" tender 133 companies basically represents the industry's future trend. Zhang said with great industry concentration will increase rapidly.
