Solar water heater products free storm strikes you ready

"There is no free lunch" is that many of us have long been thinking that maybe the inherent in the 21st century in many occasions would not fit. Recently, I read the long tail author Chris Anderson's "free: the future of business," a book, feeling free wave is coming to the us.

Free business model to achieve win-win

Mention of products free of charge, many people may think that funny or stupid. After all, enterprise products are cost, maximum is no profits, if the product is free, enterprise is it to live off. In a market economy in the framework of the exchange of value, any goods with labour time is valuable, even if merchandise is depreciated, and can't be free.

However, we do have such a large number of cases or you are enjoying the convenience of free of charge. At the same time, we also from a large number of cases can be seen free rising, perhaps represent the business model of the future direction of development. For example, 360 antivirus, antivirus software industry's rising star, "under the banner of" free of charge, from rising, jiangmin, Panda Antivirus, and many other old men separated in perfect breakout, the establishment of a brand, the recent 360 antivirus also in CCTV put in a lot of advertising, appeal point only one: free, always free; likewise Tencent QQ software provides to us for free use and communication facilities. There is free Internet games attract a large number of people every day. Perhaps many of these are happening on the Internet, may be related to himself.

Similarly in our life also encounter: communication operators free to send your mobile phone, its condition is 2 years after each month you have to spend a lot of money on the phone; bottled purified water supplier free delivery one dispenser machines in your Office, but you have to buy bottled water; many shops with ice-cream manufacturers offer free refrigerator, is selling his own brand of ice cream ...

When we have a lot of thinking about how entrepreneurs through product packaging, positioning, market segmentation, brand image, integrated communication, product and channel innovation, value chain integration, and so on a series of tactics, his brains to think about how to obtain maximum profits, suddenly found the market start free, but they were unprepared. Entrepreneurs may not be fixed on the petty, but should focus on the future, how to pass a more appropriate business model to gain more profits. Some experts said, with social progress and scientific and technological development, the technology may not be a competitive advantage and, more importantly, what business model. We all know that Dell computers, technology and development, production, and other aspects of the slightest advantage, but in sales channels with unique competitive advantages, only the achievements of his continuous years computer boss status.

Solar water heater is free of charge

Famous management guru Peter • Drucker says: "21st century enterprise competition is no longer a competition between the products and services, but a competition between business models. "Therefore, entrepreneurs should focus on their business models to cope as early as possible. Solar water heater industry has gone through 20 years of development, market reach, how red-hot breakout? many entrepreneurs asked me this question, maybe in the future or are currently implementing product free enterprise can bring us to enlightenment.

Case 1

In March 2007, the company of ozagrel solar as Zhejiang Hangzhou's high fashion (China) co., Ltd. of dye houses built 13000 ㎡, large solar hot water system, hot water, supply of dyeing to 1300 tons. The solar heat and hot water systems with a total investment of $ 1400, the annual saving steam 36000 tons, saving steam fees 468 million/year. It is learnt that the Dali (China) co., Ltd. does not need to cut a penny you can get clear, the company's solar hot water system. After the adoption of ozagrel company to sell different temperature of hot water, a few years later you total recovery costs and profit. Hot water price is higher than market prices low so that Dali companies is appropriate. This is a concrete manifestation of the win-win situation. The mode to work very well, in many parts of the promotion is affected by hot pursuit. In-win ozagrel company market share, brand awareness and reputation has also been greatly improved.

Case 2

Recently, Jiangsu new Hanshin solar co., Ltd. 's "solar thermal utilization and recycling economy and comprehensive utilization project", in the Al-Qaeda and dyeing co., Ltd., Changshu city, Jiangsu Province. In changshunongcunshangyeyinxing support, the company has introduced international advanced contract energy management model. It is learnt that the pre-project 1515 Yuan worth of equipment to invest all the financing by the Hanshin solar company, Kaida dyeing not up-front investment required. Four years later, printing and dyeing company will use Kaida savings to pay off Hanshin solar company investment funds, and gain ownership of the device. In addition, there are Suzhou Ethereal family of solar water heating projects, Guangfu Shanghai hotel solar water heating projects, huafang Jinling Hotel Jiangsu five star hot water project and so on, these are new Hanshin solar and banks and enterprises through credit marketing completed water project.

Above this mode in just the application of solar water heating engineering, in fact, a single solar water heater products can also be considered. For example, coordinated with real estate developers or to rural users free installation of solar water heaters, hot water costs by debt. This may be the future of a competitive mode.

Free, are you ready?

We also see that product free enterprise is not what you want to do, and charitable activity is to take advantage of this approach to service to the Organization's overall strategy and achieve the enterprise's strategic objectives. Complimentary strict sense, is the strength of the company funds to play the play of the game, they can be used in a marketing strategy. Solar water heaters for free is an added burden on enterprises, capital operation and higher demands, whether

The enterprise will encounter funding strand breaks. At the same time, in credit, commercial operation mode, and so have higher requirements. In this way, the lack of resources, lack of technology, talent shortage of SMEs perhaps several works just let myself burdened.

Solar water heater products free storm strikes, are you ready?