With the "sunrise industry," said the solar water heater industry this year suddenly slows down the forward speed, but not only that, I recently learned of multiple interviews, over the past half year, domestic solar water heater manufacturers dropped more than 1000, industry reshuffle in advance of arrival. Some well-known enterprises have begun to adjust the strategy, to the profit margin is lower in rural market turned to the city, have launched high-end products to improve profitability, meet sudden industry reshuffle.
Industry reshuffle: sharp decline in the number of half-year 1000
"The long expected to solar water heater industry will shuffle the cards, but never thought came so fast, so suddenly. "Sangle solar company President, author of high jingping tell now, solar water heater industry reshuffle had begun, in Zhejiang Haining, originally had more than 1100 large solar water heater manufacturing enterprises, the first half of this year has already 3/4 discontinuation.
High jingping views have been Huang Ming solar company marketing division General Manager Yang Zhong XING's support, he told the author, at the end of last year, the national register of solar water heater manufacturing enterprises with more than 75, at the end of June, the Chinese Solar Energy Association held a meeting with the responsible disclosure, only 6000 more than half a year is reduced by more than 1000.
Shandong province kexueyuannengyuanyanjiusuo Liu Qiang is expected over the next five years, China's solar water heater manufacturers will present 6000 + dropped to 300.
Shuffle back: production enterprise unlimited expansion
This year's solar industry why suddenly encounter shuffle? Liu Qiang believes that direct because this year the market growth rate far below the average level of previous years. It is reported that last year benefited from household appliances to the countryside, the output value of China's solar industry has reached a record $ 10 billion, an increase of speed of up to 46%.
Market capacity, many enterprises also hope that this year's record high, began to expand production capacity. However from the industry's traditional 3-6 month sales season of market performance, the decline is even let a lot of people are amazed. Liu Qiang is expected, this year's market growth will be around 15%, much lower than in previous years, on average 30% growth rate.
The fundamental reason is that over the years, the solar industry's explosive growth. Huang Ming company Technology Center Director Zhang Feng told the author, our solar industry has not implemented the production license system, without having to go through CCC, anyone can easily enter, a few thousands of dollars of equipment plus 3 by 5 individuals, was a factory.
According to the associated data show that last year alone, our country will add new solar water heater manufacturing enterprises with more than 1000. However, at present, over 6000 companies, really owns independent research and development capabilities and scale production of less than 20 enterprises.
Enterprise solutions: turning profits of city market
"China's solar industry very weird, walked a household appliance industry exactly the opposite way. "Huang Ming solar CEO Huangming told the author, household appliance is in the city to the countryside after fully mature, its product quality and after-sales service has been on the market; whereas the trend of the first solar was rural, and some poor quality, after-sales questions no one tube, often to the solar industry has caused a bad effect," I think it is necessary to return to the city, then follow the road home appliances. "
Zhang feng, solar water heater to the countryside, the after-sales service is a big problem, the solution is not good for enterprises to bring irreversible negative consequences. Linuoruite also exerting force city market, recently, its production base in Shanghai was formally put into production.
"This is a grass-roots businesses, large State-owned enterprises has long, rely on market competition. ", Lida solar co., Ltd. Chairman Wang Yu believes that commercial selling points and technical upgrades will become a solar water heater industry indispensable source of profit increase.
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