In the low carbon economy in the world under the Decree, the backyard water heater is facing an embarrassing situation, water heaters and layout of the "old three countries": gas water heaters, electric water heater, solar water heater, gradually to "new three countries": solar water heaters, gas water heaters, air-water heater three situation changes. "New era" of the three countries, water heater, how will the tent camp, we will wait and see ...
With social progress and economic development, water heater market demand is also growing, and consumers on the water heater performance requirements are also getting higher and higher, thereby contributing to the water heater manufacturing industry of technological progress. Macro and million and "twenty thousand of" promoting the market development of gas-fired water heaters; noisy hubbub "gas power struggle" was making electric water heater and gas water heater will become a winner. However, as in recent years, solar water heater and air to the water heater so sudden emergence of new energy industry, in the past, water heater market pattern will be fundamental change.
Water heater market "old 3" face "collapse"
With global warming speeds up, energy-saving emission reduction of aggravating circumstances, the national energy policy and regulations continue to emerge. Australia has established a new water heater can only be purchased by solar energy, air can water heater and gas water heater, prohibits the purchase of new electric water heater; EU market also has developed a road map for eliminating water heater; Japan, the United States and other countries to take the financial subsidy means encouraging air-source heat pump water heater's purchase, indirectly promote the phase-out of electric water heaters. National energy-saving regulations and measures on Chinese will have a great influence, especially the EU energy saving and environmental protection measures impact on the world. Guangzhou Institute of Chinese Academy of Sciences, Professor Lee where, "China will also be followed".
As the market environment of the progressive purification, domestic water heater market from previous gas water heaters, electric water heater, solar water heaters "three kingdoms" situation gradually to solar water heaters, air heater, gas water heaters "new three kingdoms" pattern changes.
The "new" Raiders of the three countries — the urban battle
Gradually as electric water heaters, gas water heater and air to the water heater will start in primary and secondary market "positive competition", especially as the air heater, new energy industry, will get a fast development in the country, 2007 air to water heater market capacity is 7 to 8 billion in 2008, the domestic sales have more than 18 billion 2009 reached 25 billion. With the rapid development in recent years, air can industry has gradually formed the two main genre (a professional research and development production air to water heater manufacturers, home electrical appliance group enterprises excluded), one is to tongyi represented brands stream, for many years focused on the areas of air can be explicitly set to this new category named "air", for the industry overall healthy, health has made important contributions to the development of a genre is to vacuum, there are the main representatives of innovative enterprises, with a commitment to technological innovation spirit gradually came on in the industry.
However air can industry still has a large number of schools, at a low price for profit in the markets, plus face mature gas water heaters, electric water heater market and powerful publicity, air can industry development prospect is still a long way to go. Emerging air to water heater industry health development in addition to large enterprise-led also need national policy support, but also need to draw on the domestic and foreign advanced air to water heater channel management experience. Gradual formation of the industry has a sustainable high-quality development of the industrial group, consumer market may have more potential users aware of the advantages of the product and formation of purchasing power.
The "new" Raiders of the three countries — rural surrounds the city
Solar water heater as "new Member" of the three countries in one, in recent years, through the national priority of new energy industry of the "East" has been rapid development. According to authoritative research institutions survey shows that China is the world's largest solar water heater manufacturing and use, 2009 solar water heater sales total $ 6 billion, the industry grew by 35%, more than a gas water heater and water heater, water heater "new States" camp in no doubt is the most powerful strength.
For most solar water heater manufacturers, choose to "rural areas surrounding the city," marketing strategy is the main strategic directions of development. Solar line brand, Jiangsu Sun Bo new energy co., Ltd. and Shanghai 2009 Acura brand strategy and marketing planning agencies establish strategic partners, in three or four-stage market questions of development results. Sun Bo "full marketing Butler service system", "1212 love project", subversive "fresh water" technology have been three or four-stage market channels for their support and cooperation.
Senior brand marketing strategy management experts, Shanghai Acura brand marketing strategy planning organization, Mr. CEO bofeng, Sun Bo solar water heater to the vast rural market as the "base" effective "domination", grassroots enterprise, dedication, love has a good reputation, based on three or four-stage market, depth time delivery
Into the surrounding a secondary market will be the Sun Bao-brand to build a wonderful marketing template case!
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