21 October, in cooperation with the establishment of the first finishes production base--great Asia Wood Group (Beijing)-Park North facing production base, the largest Asia-based panel group currently in several other key regional market replication of this pattern.
In large-panel Group Marketing Director wearing students, including the establishment of veneer base, and a series of actions, let great Asia in the service of customers and consumers, there has been new initiatives, and importantly, it makes great boards in the expansion of the company's "soft power" has been greatly enhanced, TAA Board in the first 10 months of this year a 10 per cent year-over-year growth.
In the household sector, similar to the TAA so that on the occasion of the winter market, focused on raising "soft power" has become the consensus of the brand enterprises. In Beijing market Association Home Sub-Council Liu Chen, domestic enterprises in the industry in the winter is approaching, through product innovation, service, innovation, management, promotion, market structure, and other means to enhance the core competitiveness of enterprises — "soft power", on the one hand may allow enterprises to have a "warm winter", on the other hand, in the "Spring" arrive are in front of others.
Faced with stiff market demand, household enterprises rely on to enhance the "soft power" to hit with consumers
"Soft power"
Affected by the global financial crisis spread to the real economy, in the real estate market downturn of the market situation, domestic enterprises suspended expansion, contraction investment become consensus, but this does prevent brand enterprise in "practice exercises" on input.
"Improve service and enhance management", now Chairman of temperature-Italy wind furniture to hang in the mouth of a Word. It is understood that, in many enterprises to lay off plug-ins, but the increase in Italy wind furniture. "Environmental licence before Italy wind hit, now we have to do a service licence. ”
According to the temperature right describes, Italy wind world requires each market field personnel have become "Reset Home Advisor", not only to a very professional manner, providing consumers with the decoration and furniture with the rationalization programme, it also requires designers to consumer home field measurements and design. Service levels improve let Italy wind in 08 years maintained a performance growth momentum.
And Italy wind cold by enhancing service, furniture design is in qumei greater inputs. As far as hunting home this reporter has learned that the current President of zhaorui qumei furniture personally engage United States sea research and development of new style furniture designers will officially launch at around 12 months. "Qumei furniture in 08 years should be able to maintain a 30% increase in" zhaorui sea view, qumei in product development and innovation-is the market guarantee the growth of one of the main reasons.
"Together, these businesses of these practices are improving enterprise 's" soft power ". Beijing market Association Home Sub-Council Liu Chen thinks in the industry into the winter, the proof is the who's "soft power" stronger, including improvement in service, product innovation, management upgrade, a series of acts, may be built so that these enterprises on the occasion of the winter live "warm winter", the industry to adjust the process the final winner.
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