Six difficult problems encountered in domestic air-conditioning outlet pressure increase [text]

Domestic air-conditioning industry this year in many environmental factors will face tough test, on the one hand, the global financial crisis, the market demand slowdown has become reality, on the other hand the Government actively stimulating domestic demand, will air conditioning into household appliances to the countryside to boost the market. I integrated the parties information, forecasts this year six air-conditioned enterprises will encounter problems.

Implementation of energy efficiency upgrades can be completed on schedule. Fixed frequency of lifting air conditioning energy efficiency standard will be implemented by March this year, but I was informed that at the moment the standard upgrade of consultation procedures have not walk away from the implementation of the remaining time. The industry that is planned to implement air conditioning energy efficiency standards, is a good thing. But this year the implementation of this policy in the social and economic environment in the event of significant changes, to improve energy efficiency standard will lead to increased manufacturing cost, price. In accordance with macroeconomic trends, our economy out of the financial crisis in the second half of the shadow is the fastest, while stimulating domestic demand policy but also for a longer time. So, earliest new energy efficiency standards in order to implement the second half.

Six difficult problems encountered in domestic air-conditioning outlet pressure increase

In fact, the energy-efficiency standards promulgated the longer you wait, the more the adverse development for the industry. This boot is not landing let manufacturers in a dilemma. Most enterprises have finished product structure adjustment, but the policy is ambiguous, the enterprises on the spot, the more will cause the dealer.

Air conditioning in the countryside can boost the market. Home appliances to the countryside policy let air conditioning industry in a secondary market is becoming saturated, to rural areas represented by the three-level market with strategic shift.

But we should be clear to see that air conditioning in the rural market development difficult. First of all, the air conditioning is not a farmer's most urgent necessary household appliances. Secondly, many rural housing also unsuitable for the installation of air-conditioning, many parts of the country you have just solved the problem of food and clothing. Once again, the farmer consumer psychology more fragile. Due to the disequilibrium of economic development and the natural conditions, the East and West, peri-urban and remote areas and the gap is huge, cause consumer psychology more fragile.

Small and medium-sized brand or can resist cold. Air conditioning market had brand, heyday has more than 100 brands of competing against the dealer. Currently, the only remaining active brand industry more than 20, 1/3 is foreign brands. This round of economic crisis impact on a large scale and strength is relatively small for second-line brand.

Especially some brand is backed by the largest group, but air conditioning business size and not in the industry's position as a chicken, then "care pawn refrigerator cars" is also possible. However, the higher the concentration in the industry, few are brand will easily give up after years of accumulation. Some second-line brand started battlefronts save strength, seek long-term development.

Domestic market demand atrophy? over the past 20 years, the domestic air-conditioning market maintains growth momentum, but this situation is more serious. Data show that the primary market conditioning retention has more than 85%, new demand mainly from new housing. While the domestic property market has been in the doldrums. In addition, the lack of consumer confidence. Therefore, this year the market contraction is not accidental.

Of course, the 2009 market growth trend was mainly depends on two aspects: one is to bring rural areas policy market growth, partially offset by a decline in the secondary market; and second, an exception occurs in the summer of continuous high temperature weather, external ring increases stimulate market season blowout.

Overseas market difficult for continued growth. In recent years, the Chinese air conditioner market export trend is bullish. Since 2005, domestic enterprises export volume reached 2560 million units for the first time, more than the total domestic sales. Although last year suffered financial crisis but still maintaining the domestic air conditioning export growth and the growth rate 15.03% to $ 3750 million units, representing domestic air-conditioner production accounted for 58%, compared to further expand. Data show that the Chinese air conditioning industry has transformed into an export-oriented industries.

This year, the export situation is very different. The best time for air conditioning export has been lost, there is no suspense downturn.

This year, domestic and international air conditioning market environment more complex and changeable. On the one hand, the global financial crisis, the market demand slowdown has become reality, on the other hand the Government actively stimulating domestic demand, will air conditioning into household appliances to the countryside to boost the market. I integrated the parties information, forecasts this year six air-conditioned enterprises will encounter problems.