Air conditioning wars white-hot gree strongly against unfair competition of beauty

Although the weather has not been this summer, but the Anhui market coming ahead of World War II air conditioning sales, "gree" and "beautiful" between the two big brand competition is increasingly heated. To this end, the two sides of the seller, Anhui province to file.

Today at 9 a.m., Anhui emerging gree sales co., Ltd. sued Hefei beauty of refrigeration products sales co., Ltd. case in Hefei city intermediate people's Court for trial.

Plaintiff Anhui emerging gree sales co., Ltd. in the pleadings that the defendant Hefei beauty of refrigeration products sales co., Ltd. "in Anhui province over abortion centrally commercial and Marketing Conference, widely distributed malicious attacks the plaintiff sells gree air conditioning products written color flyer. "The plaintiff's view," the defendant's conduct is not only the world famous ' gree ' business reputation and product reputation caused the infringement and constitute unfair competition, the unfair competition act has caused to the plaintiff. "Therefore, the plaintiff asked the defendant to Anhui provincial apology to the plaintiff on the media, and to eliminate its infringement caused by the loss of influence; assume plaintiff RMB, and bear all the costs of the proceedings in the present case.

The defendant on the plaintiff's allegations are denied it. The accused stated that the plaintiff "intends to manufacture the defendant has the commercial defamation act evidence to prosecute the accused and the prosecution in some easily misunderstood words" retains accountability for the rights of the plaintiff's legal responsibility.

The trial lasted for three hours, the two parties involved. The parties argued in focus: the plaintiff alleged "with the nature of the flyer" attack, is accused of "Hefei beauty" acquisition and dissemination; the plaintiff alleged that the accused have unfair competition and ways and means, behavior, exists.

Plaintiff emerging gree sales co., Ltd. in Anhui Province was rejected by the Court when the Court mediation proposal. No pronouncement of the Court.

This case gave rise to the consumers and the industry's attention, the industry believes that competition among businesses should observe the business ethics, the unfair competition undermining the market order; consumers said that although the ads can influence their buying behavior, but ultimately choose a brand but also its quality and after-sales service.