Air-source heat pump water heaters seven years developing brand remains to be strengthened

Air-source heat pump water heater it on renewable air utilization of up to 60%-70%, a significant energy saving effects. Since 2003, the heat pump system into China market have seven years from the initial ignorant to the flourishing of the heat pump system is experiencing growth and maturation of transformation, a new thing from contacts to gain a foothold are inevitable encounter various collision, after seven years of break-in, air-source heat pump water heater has entered a phase of across Kham, cross-over, is one of the birds and the Dragon, and leap has maintained the status quo, while also will continue to hold the development status, but certainly will retard the fourth generation of the popular water heaters, this means that the market, technology, business, and all the rapid development of cannot. From the introduction of foreign capital into independent research and development, from market starting to schools of thought contend, the fourth generation of air to the water heater can 2010 achievements themselves in the water heater market Royal?

The large black brand

Air-water heater market threshold is very low, so whether it is a strength of the manufacturers or emerging potential weak little enterprise, you can enter the field of heat pump water heater, but the low threshold does not mean that other requirements are low, the technology of high standard and market after-sales maintenance requirements, many manufacturers is actually very difficult to achieve. Relative to the current in the heat pump manufacturer, there are a lot of heat pump production enterprises in the production technology is mature. Like the solar water heater business, air conditioning, boiler manufacturers, parts manufacturers has not previously produced heat pump, although Basic is mastered the production of heat pump, heat pump manufacturing technology and production processes than professional engaged in the production of heat pump manufacturers in technology maturity exist. Even some manual workshop or purely rely on OEM Assembly and sale of products of the enterprise the more minority. A really good product needs a lot of human, material and financial resources for a long period of research and development.

On the other hand due to the highly competitive market prices, in order to ensure that enterprises in the heat pump industry in a profit. In the face of market price competition and pressure on the survival of enterprises, some of the heat pump manufacturers including professional manufacturers to reduce the cost of production, and strive to achieve maximum profits, in heat pump accessories to shoddy work, shoddy, so in the heat pump unit for quality and efficiency is far from being able to get the desired result. For example: a winter, the heat pump unit cannot produce enough of hot water, in sub-zero temperature unit is in the vicinity of frost, in Jiangsu and Zhejiang, serious performance more obvious is the heat pump unit does not start, users can only use water electric auxiliary heating. At the beginning of 2008 a snowstorm is a good proof that many enterprises of heat pump units are paralyzed, only a few enterprises of the machine also properly, the heat pump's "Holocaust" has also eliminated a lot of small enterprises, cleaning up heat pump market.

Air-source heat pump water heaters seven years developing brand remains to be strengthened

Marketing model with time, as with all emerging industries, air-source heat pump water heater sales channel management model and other mature compared to the relatively backward appliances. Air conditioning and refrigeration market experts believe that the reason for this phenomenon is mainly due to the heat pump water heater manufacturers and distributors of heat pump water heater on the operation of the new market grasp. Heat pump industry are special, it's not like ordinary household products, a paper instructions to resolve the problem, it is a high technological content of products. Areas of the business machine, part of the enterprise direct mode, Enterprise product sales, construction and after-sales service is also part of the enterprise with sales model, but its all distributors must carry out periodic training to enterprises in order to guarantee the quality of construction and after-sales.

In the field of household machines, due to construction, the product could not go home appliance stores or retail malls or decoration market marketing route, can only rely on entity storefront to sell, this makes accustomed to from the home appliance stores or retail shopping malls to buy household appliances and kitchen products for home users on products without knowing how. Neither capital strength and brand recognition of small brands even produce such products, in the face of the maturation of gas water heaters, electric water heater market and powerful publicity, sales price in 5000 Yuan of heat pump water heater, it cannot lift more high-end consumer user confidence and desire to purchase. New heat pump water heater industry of health development in addition to large enterprise-led also need national policy support, but also need to draw on the domestic and foreign advanced heat pump water heater channel management experience, gradually moving towards specialization, improve product quality, strengthening the competitiveness of the enterprise itself.