Although the air to the water heater in recent years there has been a rapid development, but currently only accounted for one-tenth of the entire water heater market. The recent emergence of such a report: air to water heater industry need to break through two gates. Article pointed out that the current price and the serious limitations of the technology to air, water occupation market in the manufacture of air to the water heater business, the fact is true?
Two major bottlenecks: price plus technology
Air-water heater sales under-achievement is an indisputable fact, water heater sales rankings in downstream ring position a 200 litres of air to the water heater, the average price of about $ 8000, and General solar water heater price only $ 2000 to 3000, its price is too high for many consumers.
Air-water heater is also the technical defects, outdoor temperature requirements are higher, when the temperature drops below zero, the air to the water heater will lose its role in the production of hot water can only rely on electricity, is the equivalent of ordinary electric water heater, causing the air to the water heater in the southern area, in the North region sales difficult.
Price high eroding many consumers purchase desire, the technical limitations of the product cannot be used in the wider region. So whether air-water heater business is also aware of the above questions? they will ask what kind of strategy?
Enterprise affirmative action utilizing advantages for breakthrough
For air-water heaters now encounter of these two major gateways, HC edit interviewed two CEOs: Guangzhou CMS air-conditioning technology development co., Ltd. General Manager of the high-Yuan can and Foshan o letter and heating equipment co., Ltd. General Manager Huang Kai Chen, General Manager of yellow on the morning on the problem of high prices, said: "the price is not a limitation of the air can cause the development of the water heater core, now consumers more value the high quality products, only because you will not be consumer acceptance is this view is very one-sided, because the air can water heater into the home market will not be long, let consumer acceptance is not realistic, long considered the development of air-water heater. ”
At the same time, they also indicate that the air can water heater technology is no problem, General Manager of the high-Yuan to said: "since each product has its culture, the current air to water heater's target market is Mercosur, North of low-temperature really detrimental to its use, now aware of the problem, we are actively seeking action, technical breakthroughs, and already in the beginning was the effectiveness of technology will contribute to the progress of the product, because our ultimate goal is to occupy the national market. ”
When talking about how to complete the market breakthrough of this question, the high-Yuan to General Manager thinks: "you must focus on improving product quality and after-sales service standards, and internal optimization is important, first of all to its own products. "At the same time they also pointed out that really limits the development of a consumer's knowledge of air-water heaters are not sufficient, in marketing you will need to pay more energy and patience, the State of the air to the water heater propaganda relatively weak, the quality supervision are not strict enough. But this year my country vigorously advocate low-carbon society, there is no doubt that air can water heater to meet the national policy orientation, air heaters are also expected to be integrated into national energy-saving products subsidy directory. No doubt good policy making, water heater for air can provide effective and faster development.
Two CEOs on air to water heater industry still has sufficient confidence in energy-efficient and safe, air-water heater will be based on the market two Trump, is also a stepping stone to its expanding market. Although being a lower market share, but it proves its development prospects, enterprise if possible weaknesses, grasp the core advantages of timely adjustment, then the development of air-water heater market is just around the corner.
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