Monday, December 13, 2010

In 2009, the Central Plains home industry will enter a brand for hegemony in the warring States period

2009 may day ", a CCP in Kaifeng Highway km range, even House, a good century, Phoenix 18 million square meters of new stores ... A number of large home material stores in Kaifeng Highway business circle to a new attitude to collective debut, Red Star · meikailong, Owen Kelly Dragon, old Giants are also committed to seeking expansion.

In 2009, the Central Plains, Zhongyuan clash together on home market will face a scale unprecedented in war.

2009 change chain predators to change the pattern of Zhengzhou decoration stores

Before and after 1 May this year, is located in Zhengzhou city are road, Zhengzhou shop of actually houses will be opened, this is an area of 10 thousand square meters large boutique home material.

Imposed on Wednesday in the global economy, companies are very lean, cost-cutting, even House but "the market and into the root cause is that actually houses are seeking expansion nationwide.

Even House is the famous home material shopping centre and the Expo Center, has a clear position in the high-end and absorb all of the "one-stop" business model, is Beijing and even China home building materials market banner. "Packed House, buying furniture, I just came home unexpectedly." For imported high-end home brand and country top level home brand, "home" this golden plaque actually has a natural attraction. After entering the Henan province, home to the Central Plains people more and better in high-end home product and more detailed consideration of the consumer experience.

Are road No. 5, one hundred home chain to determine entry Zhengzhou 2009, which also is an area of over 3 million square meters of large home. Although the business has not released any exact message, however, Baidu "Zhengzhou ¡¤HOBA", you can see a lot of investment and employment information.

¡¤HOBA is an advocate of the "one-stop shopping" and "taste of home", "five-star shopping environment" and "famous brand priority," and "customer value management for life" and other advanced management idea, the industry has a broad impact of home building materials chain store brand.

Network World become transparent, if the investment recruitment work smoothly, opened in Zhengzhou ¡¤HOBA must not far away.

Early this year, with Shenzhen Chamber decor group and world top 500 Enterprise France Saint-Gobain Group, the new brand "beautiful song" Johnny Yap Chamber. Ample capital to do the backing, into the Central Plains home building materials market should also not difficult.

Of these, just east of building material surrounding area of dynamic, in the Central Plains home industry, there are many more of hearsay ...

In 2009, swept through the global financial crisis has drifted away from the Central mounting stimulating domestic demand of good policy, and in 2009 as companies seek great-leap-forward development opportunities. Government support, the world's top 500 enterprises lead the promotion, foreign giants go powerhouse, zhengbian business area has been formed to home building materials industry, business office and economic consumption as a supplement of three-dimensional space, regional value.

Local Giants industrial upgrade challenges

During the "labor day last year, the Red Star · meikailong 4 days total sales of over 100 million. Even during the financial crisis strikes after last year's "eleven" period, the Red Star · meikailong also do a single-day sales of NT. The figures were brutally laid Plains home material stores the strong position of number one.

Faced with aggressive competitors and later, Red Star · meikailong no conservative, but rather chose a torrent. "The more the crisis strikes, the more we need to maintain a progressive heart!" Red Star · meikailong Huazhong district Vice President Li Jian Qiang said.

Global financial crisis could undermine the strong expansion ambitions.

Li Jian Qiang, the Federation of past financial crises, the Red Star · meikailong in Zhengzhou's phase II expansion programme has been in discussions, by 2010, the Red Star · meikailong prepared to open 80 stores nationwide, through national chain layout, which in turn may be sought in A unit on the market.

Owen Kelly Chen Meng-ling Dragon planning Director, Owen Kelly Dragon also revealed in Zhengzhou and province within the city and active site shop, seeking further expansion.

Kaifeng Highway and near future road intersection, businessmen over-abundance, is recognized as the gold commercial lots harder for home building materials industry. But Phoenix famous building materials city, there are still old market is considerable in a number of regional, commercial "Notre Dame de Paris" in rows of small bungalow.

Obviously, this original "a a shop" mode has been unable to meet the needs of the development of the situation, for land resources is a huge waste. Phoenix management departments of course does not disregard this phenomenon began actively seek upgrading.

Now, in the second half of the East of the city of Phoenix, a very large home material stores has been forming. It is understood that the marketplace area of up to 18 000 square meters, so the size in the Central Plains of the leading domestic industry.

2009 opportunities property increasingly warmer household industry facing a rare strategic turning point

Home industry is in the lower reaches of the real estate industry, the market had a cold, but also to household industry followed by a sneeze.

Before the outbreak of the financial crisis, Beijing, Shanghai, Shenzhen and other places of the "virtual real estate market

Fire exuberant ", the housing of the average price per square meter at million and tens of thousands of dollars. By contrast, the price of the property market in Zhengzhou is pragmatic. It is precisely for this reason, since the outbreak of the financial crisis, the country's main cities of house prices dropped and then drop the price of the property market, Zheng was not large amplitude.

Rates of decline is the bottom line, many experts unanimously predicted that home prices will rebound at the end of 2009.

Soon, the "cancel second-hand trading business tax," "home loans interest rates" and "second set home loans free" … A series of good policy unveiled, buyers desire gradual enhancement release.

7 January, Zhengzhou City Management Bureau published the 2008 12 month Zheng housing index analysis report. Statistics show that in December 2008, Zhengzhou commodity housing price and turnover in November 2008 there have been compared.

Leading enterprises from the domestic real estate vanke's year-end statistics also indicate that, in not adding new items, 2008 December sales area and amounts respectively in November 2008 a bulge 57.0 49.6 percent. "Quantity price Qi Sheng", a series of movements of the same data indicate that the property market are warmer, Zhengzhou, China's real estate market recovery. Domestic industry and real estate industry go hand in hand, once the property out of the trough, downstream of the home industry will then increase, many domestic enterprises ushered in a rare strategic turn for the better.

2009 Strategic credit is everything home enterprise "hold together for warmth," seeking win-win

On December 12, 2008, this should be a lucky day. However, it is in this day, Henan boat century building decoration co., without any symptoms, suddenly evaporated from the Henan market "," to customers, employees, the construction team and building materials suppliers resulted in huge economic losses. Time, the "trustworthiness" problem and placed in the front of the entire home industry.

January 8, 2009, Zhengzhou city and Commerce Home Chamber of Commerce held a session of the eleventh meeting, longfa, extraordinary, beautiful nest, dongyiricheng, invasive, Zhengzhou renowned home company full scene, "integrity management" and "solidarity" become two themes of the meeting.

Chamber of Commerce, member companies in the community, and there cannot be resolved between the owners of quality problems, the Chamber of Commerce to advance payments to owners.

Solidarity can form a "joint efforts", integrity is the foundation of business. Chamber of Commerce wants to rely on a series of practical and effective self-regulatory measures for more consumer trust, building decoration industry a new credit identity.

Prospects of attracting foreign capital in the world top 500 Enterprise funding domestic brand

At the beginning of the new year, a move messages in Henan province and even within national household industry caused a great stir. January 7, Saint-Gobain and the beauty of the joint venture in Wuhan praise ya formally, this is the world's top 500 enterprises in China decoration for the first time investment. Saint-Gobain and James Chambers plan in 8 to 10 years, nationwide implementation of at least 100 billion yuan in output value, ambitious.

Started in 1665 in France Saint-Gobain Group has 300 years of history, is Europe's largest building materials distributors. In 2008, Saint-Gobain in the business area's sales in excess of 400 million euros, is a veritable set production, processing, research and development in one of the "Big Mac" enterprises in the Fortune 500 companies ranked No. 110.

Shenzhen Ya ting decoration group is a building interior and exterior design, the construction budget as the main industry in the country in six provinces and nine city has more than 50 own stores nationwide cross-geographical large-scale chain-like Enterprise. "France is a romantic, but the French people never lack of rigor. "Shenzhen Chamber decor group Zhengzhou area General Manager Hu Jie, Saint-Gobain joint venture with James Court, not because the Saint-Gobain like Ya ting of fixed and mobile assets, but because of the Saint-Gobain on Ya ting profit mode, excellent designers team and corporate culture, and other intangible assets have had a profound recognition. This not only shows Saint-Gobain optimistic about Ya ting development potential, but also the Chinese household industry full of confidence in the overall potential.

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