Exports, have been many domestic enterprises as the third "walk". Regardless of the brand, acquired international brand or OEM, as long as their own things "out" to walk on the international market, and in what form the "Crests" are worth it. Over the past 10 years, with the expansion of the international market demand, China's domestic enterprises of "heat" is always export a high fever is non refundable.
However, when swept through the global financial tsunami hit, this everything: a sharp reduction in export orders, market demand continues to shrink, even in Brazil has a large forest of anxin wellight floor manager Lu wellight began to worry about "the market is not good." Now, when people focus on the eyes again to all the Chinese household enterprises abroad road, I'm afraid the answer can only be used exclamation, ellipsis and a question mark to describe the future.
OEM abroad: exclamation mark (!)
In the Chinese home industry more than ten years of development, "OEM OEM" almost can be summarized into many home businesses "abroad" manner, easiest way to make the "money" in many enterprises. If not present this sudden financial "winter", almost no one suspected the OEM processing export export Enterprise survival capacity.
"It is, Dongguan city, Guangdong furniture enterprises of aggregation, but according to incomplete statistics, the first three quarters of last year, only the area closures and migration of the furniture industry costs us $ 2000, and the vast majority of such enterprises is to OEM OEM oriented on export enterprises. "China furniture Association Vice President Zhu changling, walk the road of OEM production, in the original design, easy to lose themselves and grow plagiarism wind, ultimately losing competitiveness.
And Dongguan furniture companies have the same experience as is famous of Foshan ceramic industry. According to statistics, 1-October last year, the number of export of Foshan ceramic lower than the same period last year 8.7 percentage points, especially in export activity in October, Foshan ceramics export volumes decline 10.2 percent decline in export value, this 22.1% decrease compared to recent rare. According to Chinese sanitary ceramics Association Ding Wei, ceramic enterprises living environment are very serious, particularly those to OEM oriented on export enterprises. "Fewer foreign orders, OEM enterprises will face survival issues at once. "" Course, OEM export is not devoid of any merit, early in the growth of enterprises, in order to accumulate capital, and this way make their short-term gain certain benefits is desirable. "Zhu changling sighed, enterprise to a long-term foothold, also in the OEM in the learning experience, build brand and strengthen research and development, and constantly improve the core competitiveness.
Brand abroad: ellipsis (... ）
Get down with your own brand name to expand the international market, is also the choice of many domestic enterprises. For them, the sales volume is not a primary, their brand is the key. Even so, the local brand of exotic way still is difficult, especially in the current export environment bad circumstances, the future remains unknown.
Rely on non-exported furniture starting with furniture, is a classic. According to its Chairman Joe TNI revealed that this year its exports to the United States the number of furniture has declined compared to last year, just before the loss. However, Joe TNI has not therefore produces pessimism, since as early as two years ago, he would take it that the export of non-alone to do long-term, so early for business transformation, even House, macalline etc advantages channels established retail Terminal, now more than sell products.
3 years ago in the United States to set up subsidiaries and launch a new brand of the "ARK" and flag has 50 more of the sales outlets of anxin flooring Board Chairman Lou indignant at a home Forum was revealed last year, the US, South Korea and other countries of export are also affected, but in essence it is not terrible, because in the past year more are practicing internal strength. "This year, we passed information transformation, strengthen internal management initiatives such as ready for the future. "Peugeot furniture Sun Shou River could be" brand abroad "team of celebrities. He not only early on the Peugeot furniture with abroad, also in Germany Cologne ring to cover housing and built a 1 million square meters of flagship store, but now the investment a few million dollars of storefront operation and unsatisfactory. However, Sun Shou River reporters have always believed that this is "the only way, the market demand is always exists because we don't have enough strength to grab. It appears that the road of brand abroad also from us.
Stores abroad: question mark (?)
Just when copied from the bottom "become" the property of a pandemic, the household sector would not fall fashion play a "copy", but at the end of a game will play to a foreign country. In 2009, in "go abroad," list, people first see such identity: home. Many people cry out: "overseas demand reduces also the open marketplace? brain fever?" was the first on "odds" of the LOGO in the shape of Jimei cattle. "We've been in Paris 93 district chose a piece of land, the total area is 2.5 million square meters, going to China, furniture, building materials and decoration products overall with the past, to establish a long-term product and sales platform. "Although the real year of the ox Chinese new year yet, but Jimei home President Zhao Jianguo words make people feel
To pressing the "vivid atmosphere", "some people think that the crisis risks abroad, but there are ' dangerous ' only ' the machine ', otherwise we have a chance to win in Paris at a piece of land, where is radiant with just equivalent to mainstream audiences rent Beijing sold for thirty-four one day rent each pitch".Followed by sweet floats overseas were xianghe furniture city. According to Director of CMC xianghe furniture city gathering to disclose xianghe furniture city has a very low price in France Paris took a 20-year-end rental place, ready to lead a group of merchants to the side of the shop, the total wholesale directly do.
A few years ago, people see more foreign companies into China; a few years later, people suddenly found that groups such as Peugeot furniture, with furniture, Jimei home of Chinese enterprises are libingmoma to in many forms and approaches to the international market, international journey has become more and more Chinese companies will eat "Dim sum". To this end, the National Association of furniture decoration industry Association Secretary-General Zhangchuanxi noted that enterprises "go abroad," of course beneficial harmless, only to focus on forging an international brand, efforts to make Word of mouth.
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