Unprecedented clearance price, buy 1 get 500 ... These consumers have numbness of promotional methods, although questioned eye, to be able to obtain a temporary benefit, but difficult to bring long-term brand. Dealer profit, why not trust has received a bitter pill dilemma for breakthrough? home of major companies in the year of the ox are the promotion of new activities, in order to establish in the world under the brand image of the enterprise, to build a century-old Enterprise Foundation.
Let it be questioned
On Sunday, Bud Theatre of thousand seats almost filled to capacity, in addition to hundreds of merchants, and most of them is the size of the District of Guangzhou owners, many of them are also owners Forum soufun users. At this point, hosted by Guangzhou soufun "instigating a whole city" spring Expo and owners the Oscars, network xrank\xe2\x84\xa2 award ceremony is held.
Award ceremony is held, the journalists at the door of the sign-in Office saw this scene. A 60-year-old left-right of the Po to the staff advisory "where's the cheapest real estate sale". On-site staff explained that the site only provides real estate information, and does not directly sell real estate. However, if you want to obtain discounts, you can participate in group purchasing or flat getting additional concessions,. Po heard "buying" the immediate answer, "group purchasing, it sounds as if the rich talent to participate in the activity. We the people, just buy a five thousand square meters of buildings around, there are more customers? "
Compared with other consumers, the old woman and not the exception. Faced with an increasing number of business activities, consumer doubts. Although businesses heart drop of blood, but in the face of the smile to welcome consumers, a loss of sales, but not limited to consumer questioning eyes.
"In the accused's age, we have the responsibility to stand up and guide consumers, learn to read. "I & D ideal space of the brand new Assistant Commissioner, said Chen.
Chen new opinion, the financial crisis, many do not have the strength of the enterprise went to release a new market space. However, many think of themselves as large enterprises, while in troubled times, the launch of many low-priced products, consumers, and let the real places of brand enterprises at a disadvantage.
Out new ways to attract consumers
"The previous comparison focuses on the construction industry, now the morals, we will increase the proportion of consumers. "Said Mr. Chen new.
It is understood that I & D ideal space will promote "Green House" environmental philosophy, combined with real estate developers and other household needs supporting brand to create the "Green House" concept. This is their first joint other brand, promote the concept of environmental protection to consumers.
Single brand perhaps difficult to hit with consumers. Brand Alliance, so that each with consumer brand trust. In addition, given that household brand normal awareness than low mass consumption products, more famous sanitary ware enterprises directly through distributors, and consumers big play treasure hunting activities.
For questionnaire get Awards, this is weiketao bathroom will be held for treasure in the near future. The questionnaire will take the form of DM delivery into the hands of the industry and consumers, and the answer to all of its corporate website. Previous business activities of this type out of the prize is cash voucher. And this contest, winners will receive computers, cameras, mobile phones and other digital gifts that attract young people to the eye of the product.
"This is our first time skip other developers, owners of activities directly. "Weiketao bathroom Marketing Manager Mr. Xu Grand. He said that the previous owners is the enterprise with parabolic, now trying to make a straight. Consumers through the official website to find the answer, to fully understand weiketao brands, while also establishing a brand loyalty.
"I do not believe that these activities, always feel free to do evil, but the last House decoration in buying site purchased large quantities for products, and has settled on a set of awards worth $ sofa, I love to participate in these activities. "Last October, has just finished a new House decoration Miss Wang said. Miss Wang also revealed that she was under the influence of friends are starting to pay attention to these information.
Good faith acquisition trust
"Activities can really attract the consumer's eye. A lively activities, give consumers a taste of the brand, you can easily reach-to-human transmission of secondary effects. This, more than a million hit to the actual effect of TV stations. "Industry, Mr Zhang pointed out that," However, such events must be attention to innovation, grasp the consumer mentality, it is easy to cause consumers. ”
"Every business is almost the same way, it is necessary to highlight the must have eye-catching themes, ideas-led the entire development. "Mr. Xu Grand Weiketao said.
Sales for the consumer mind doubts, to fundamentally improve consumers ' new degrees, in addition to innovation activities, maintaining brand integrity is also critical, Mr Zhang pointed out. As manufacturers in the community for owners, owners of the heart "brought by non-good stuff" thinking can change, is the leading brand manufacturers. The slow progress of the project, manufacturers of consumer war is imminent. Who can obtain the confidence of consumers, who will be able to laugh at the end of the day.
"We hope that with the
Authorities, guide the consumers learn to identify the real environmental protection furniture. "I & D ideal space, Mr. Chen new. It is understood that in order to reduce consumer confusion, the effective implementation of the "green home" activities, I & D ideal space trying to introduce authority, through third-party professional identification to obtain the trust of consumers.
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