Recently, a paper of the cost of solar water heaters in China whitepaper published, solar water heater broke its cost enterprises from wondering alarming, give consumers the right to upgrade to the people who are good, but cost-to-business is very sensitive part, in the opposite direction, a protection but it is publicly available, select the transparency of sales can win more market? this initiative or mark a solar water heater business into a profit.
Take transparent marketing
The white paper sponsor Enterprise Qiangjin used a set of data, to excite Melaleuca waves, straight solar water heater products for profit distribution. Retail price $ 1280 F 58-1.6 m-16 branch pipe qiangjin solar water heater, for example: vacuum tube 16 branches of a total of $ 200, $ 408 thermal insulation tanks, bracket $ 132, sales costs $ 120 to $ 80 profit, manufacturers, logistics costs $ 60, channel profit $ 280. And market models, performance similar to a well-known brand of solar water heaters, cheaper than $ or more.
Thousand dollars is not a small figure, particularly solar water heater market is concentrated in rural areas, high-quality quality, available services, and low prices of the most attractive to farmers, when a large number of solar water heaters into rural markets, some low-cost performance products precisely using the psychology of farmers, get easy money, but also seriously disrupt the solar water heater market. This publication costs, qiangjin, purpose is to eliminate consumer purchase on solar water heater products puzzles to let them know about solar water heater reasonable sales price range so that consumers know a bottom, if you see the prices below cost too much will know what is hidden in the product quality, not because of gains and buy seconds, see the product price is too high may exercise discretion to buy, the greatest degree of little wasting money. Let farmers do heart Ming eyes, really enjoy the home appliances to the countryside policy benefits.
Market of wunaizhiju
In a bit reluctant to disclose the names of people in the industry, announced the cost or wunaizhiju. If there is no greater profit, how can such a large number of enterprises into the solar water heater market, high price is the industry's open secret, but in the household appliances to the countryside policy push help, successful companies with the exception of a few large enterprises, SMEs can really expand on rural markets and lead the market in products quality varied, so that product quality guaranteed business impact, at the same time.
Gradually the solar water heater business formation polarization, some with low-priced brand of solar water heaters in rural villages, expansion, and some high end is famous for its high performance solar water heaters simply abandoned rural markets. And most solar water heater enterprises do not want to abandon the past profits continued extensive management mode, and the publication of this white paper is also willing to give up part of the profits to solar water heaters corporate encirclement of an opportunity to maintain long-term high profits, after all, is not realistic, with a value of lower profits in return for market share increases, is a new form of development.
In fact, no matter how benign development for businesses to consider, or really put yourself in the interests of consumers, the cost of solar water heater business publication is a good try, after all, businesses seeking short-term violence is short-sighted behavior, through open solar water heater cost, to create a favorable market environment for the entire industry norms development will play a positive role.
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