At the beginning of the new year 2009, rushed home businesses that started the new year price war in the first field. Even in the home market of traditional low season, but in order to respond to the increasingly harsh merchants inventory pressure, home also to the beginning of the war had done to ease the market ready for the cold winter.
It is learnt that the capital's major home stores and brands businessmen have lent new gimmick introduced various incentives to stimulate consumption. 2009 year of household industry like past 2008, "stimulate consumer demand for cash for rigid King" became the home business tactics in law.
House sell field will "promote war" to the end
Promotional war, still is 2009 home stores to attract customer's "classic" magic weapon. Even House launched "to buy furniture, sent home" activities; Jimei home and continued the "double bargain" activities, "20% bonus rebate gift home furnishings"; macalline is maintaining a short-term cash return of big action, has introduced the "new year purchase a new home" activities, consumers buy furniture, building materials, home after 30% cash back.
"Used to invigorate the eye-catching, with cost-effective stimulate consumption", indeed received unexpected promotional effect. Many home sellers remembers all of queuing up a team of salespeople busy the whole day. A home for sale in cashier told reporters that this year's sales force is relatively large, and therefore attracted many has a wait-and-see attitude of consumers, marketplace in the last few weeks of quiet atmosphere was soon to be new year promotions to break. According to incomplete statistics, this paragraph sets the amount of contributions than non-promotional period was five times higher.
Brand furniture also give discounts "banner" for the winter
In addition to the home marketplace of hard discount, discount brand merchants also spectacular. Some seldom discounted furniture brand also launched 8 discount or incentives, some companies have even been played 5% price samples. "Historical price" and "sorting and processing," section 5 fold "became the most prominent in the sale of promotional signs.
In random interview, Ms. Liu consumers told reporters she had just purchased a brand of furniture products. According to Ms. Liu, she has been watching the recent marketplace and merchant promotions, she felt new year holiday period of hand is quite appropriate. According to Ms. Liu, she bought the brand rarely discount, even in the sales season is 9%, but the new year holiday period they launched the "lowest-ever discount 20%", attracted many consumers in this point release, so this time the purchase is still very effective.
Home material discount before difficult "exception"
Although many home material products did not participate in the activities of the consolidated sales area, but building material dealers launched brand preferences is also very attractive. Haojiayi cabinets full 7%, compared to 11 period; Germany Agen floor have also introduced a whole concessionary measure 8.8, even new products may also be the owner doesn't allow to 8.3 fold, and launched several special 5 fold.
However, for building materials products are generally cheap lure consumers cautious attitude. A building materials product promoters told reporters, because the real estate industry downturn, building materials industry is affected is relatively clear. Therefore, even if efforts to lower the discount is also very difficult to bring warmer building material market, after all, the overall demand in the market. But inevitably many optimistic business, they still didn't give up market, actively shopping for consumer demand timely sales adjustment, so at the crucial moment to seize a valuable market share.
Consumers should be wary of "cut bottom" rational consumption
In the face of two promotions during the war and the price war, consumers cut thick bottom fades the desire, but also no lack of consumers to figure there will be no cheaper utility products buy back, looked at not only unsightly but also a waste of money. To this end, the industry also as consumers were presented:
1. If you are going to the design, construction or decoration of consumers next spring, take a aware marketplace and merchant discount information, seize the time to hit the point, more running, see more, ask more, go to the mall to do sufficient homework in advance.
2. put themselves to buy brand, color, texture, series a, first touch is both effective protection against the unscrupulous businessmen in promotional lift prices before dark, you can improve the efficiency, ensure saohuo when buying into the heart to the product.
3, in the shopping, you want to shop carefully asked product and service details, beware of future disputes.
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