Looking back on brand development pulse heating radiator industry marketing solution

Heating radiator industry 22 years of brand marketing and other sectors of work, always accompanied by a Chinese market economy environment of change and development, "brand marketing" has undergone its "enlightenment and rejuvenation," "restless and exploration" and "development and rationality" and "innovation and harmonious". In 2002, China entrepreneur century Forum radiator industry masters forum for flags, heating radiator industry brand marketing has entered a new stage of development, "brand open-circuit" and "marketing is an important productivity" concept has become more of a consensus in the industry, industry enterprises "full competition", "brand" hop den stage, "marketing" has become the industry activity indispensable in the boardroom.

This year, including heating radiator industry, almost the majority of small and medium-sized enterprises have to escape the rising raw materials prices, the market demand reduction, the labor contract law increasing labor costs after the introduction of the domestic monetary policy tightening, United States, under the influence of the subprime mortgage crisis, the international financial tsunami situation of instability, the appreciation of the Renminbi, the recent increase in foreign trade barriers and reflects the PPI (industrial factory price) up 10.1 percent, domestic 12 years new high inflation situation and so on "bad luck", enterprises in difficulty pressing ze interest space tengnuo. "The sword the rope", in the first half of the country is home to the above-scale 6.7 million small and medium-sized enterprises, including some of our small and medium-sized enterprises to survive crisis radiator is also affected by serious challenges, Pei, transferring popping.

The wind at the end of Lemna minor, small and medium-sized radiator Enterprise survival crisis highlights the lack of "brand" and "marketing illness" and "technology of depression" and "fragile" competition. Needless to say, brand and marketing has become the shackles of most heating radiator enterprise health development. However from the industry as a whole, to keep the size and scale of enterprise development, production, brand concentration, channel construction slightly increased, supporting industry Foundation remains strong.

China heating radiator industry brand marketing solution

But still need our operators are sinking submersible accumulation, innovative ideas, dare to change, jump out of the "it-it, its failure Yan Bo also suddenly Yan" fate and cycle. Focus on industry "brand" and "marketing" and "bipolar thinking", in the promotion and development of the industry's brand marketing level, based on the establishment of modern enterprise system, key product development, and implementation of industrial change, information, innovation and market space, so that enterprises in the new round of economic development, access to market channels and innovative market demand.

Heating radiator industry brand marketing pulse-looking back

Heating radiator as a building material parts of special commodity, developed from the past project pursues the traditional housing market, to market the radiator needs to promote new (lightweight) the rapid development of heat sink; from most of the new heatsink initially to meet the "replacement" of channel marketing to today's new radiator market entering projects, formation and channel market development of mixed format; from past national distinction between heating zone by zone and the non-heating zone administrative sense radiator hosted market, today to meet household quality, heating quality as the main consumption index of the South, the North heating large market of basic formation, heating radiator industry brand marketing has come a clear-cut.