Lift the heater had to be concerned about solar products, news from different sources show that in recent years, solar water heater has been developing rapidly, at present, solar water heater has occupied the entire water heater market 11.2% share, and to each of the 20% ~ 30% of the high growth rates as the rising star of the industry's attention. From the perspective of energy saving and environmental protection, water heater, solar water heater is the preferred product — but most Chinese people seem to not have this concept. If you want to have the "three" and even a better future, solar water heater seems to go a long way.
Competitive under the State economic and Trade Commission resources and comprehensive utilization of the information Division, China has the world's largest solar energy production and use of State, the national solar energy water heater industry existing 3500 enterprises, the annual output at 850 million square meters, the annual output of more than 100 billion yuan in China, total market volume, up to 10 million people — but current industry top 10 only solar water heater market share of 17%, industry concentration low, many difficult to distinguish the product. Many manufacturers involved in the production, increased competition, solar water heater, and electricity, gas and solar energy distinct technical characteristics and uses of the solar industry competition act more complex.
Especially in recent years, a number of household electrical appliance enterprises, for example, aucma, macro, duckling, intervention, so that the solar water heater industry gradually took home appliance industry competition, advertising, channel and technology concept of war, war, are often sent on a statistically relevant institutions, in 2002, China solar water heater manufacturers of advertising costs $ 124 billion, the highest in the first three water heater.
Huang Ming solar co., Ltd. General Manager Huangming think: for the solar industry, household electrical appliance enterprises of intervention should be useful because they can increase the intensity of competition, thereby promoting the development of the industry. But as these enterprises involves in the solar industry, lack of experience and technology, success also requires time. Industry expert analysis, solar water heaters for profit from 10% to 50%, compared to electricity, gas water heaters are larger, higher return is the number of manufacturers have been the major factors involved; Secondly, solar energy costs consume almost to zero, relatively easier for consumers to receive and market prospects for good. The parties also pointed out that, at present, almost no household electrical appliance enterprises in the solar industry, have achieved outstanding results.
Some small auxiliary zhicijia low material, low production costs, product price is lower than the high-quality products, but cannot guarantee the quality of product, let alone provide thoughtful after-sales service. For example, in material selection and processing technology, the use made of stainless steel 0.6mm tank cost than mm high, such as vacuum tube manufacturing technology level, also has a direct impact on the price of the product. Jianhua stressed: "zhicijia low product market, both to the detriment of consumers, also influenced the development of the industry." Enterprises also reflected, as around your own solar water heater manufacturers, provincial enterprise sales, installation work in some provinces, to overcome local protectionism is also very many enterprises want to solve the problem.
The industry that if you can suppress the generation of small enterprises, will effectively improve the competitive situation of more confusion. At home and abroad are not solar water heater business expertise that we can draw on many industry standards lacking, especially in modern manufacturing line has no standard can reference, most enterprises almost the entire industry not yet mature lines, precisely because of this, the industry entered a relatively low threshold, resulting in a large number of small enterprises to enter.
Therefore, avoid the risk of solar water heater industry reputation as one of the main ways that countries need to be introduced as soon as possible quality assurance, maintenance services, the principle compensates the standard industry standards specification, increase the height of the threshold of the industry, while boot solar water heater products brand concept. Development restricted from electric, gas water heater competition make some feel pressure solar water heater manufacturers, consumer acceptance also enable manufacturers to feel a long way to go. Industry insiders said: the development of solar water heater is currently subject to a number of non-benign factors limit, how to seek a way out of the industry is that many of the solar water heater manufacturers must have thought.
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