Crisis under the strong stronger the furniture industry "two low" in response to a crisis

Sudden financial crisis swept the globe, the furniture industry has also been a great impact, from the beginning of the end of 2008 so far, many furniture companies especially export of furniture enterprises succumbed or to the domestic market, or the massive layoffs, furniture industry renders a desolate scene.

However, surprising that even in such difficult industry environment, but there is still a part of the furniture industry tenaciously to survive and even more powerful. The magic key to business survival? before Hong Kong Yun, industry · Dongguan co., Ltd. (hereinafter referred to as Yun, furniture ") on this, General Manager of Tian Liang had a reading.

"Two good a low" enterprises'self

Furniture industry is a professional with strong industry, often manufacturing origin managers can better manage the entire factory production, and at the same time, pay attention to product quality, the cost to a minimum. To this end, Tian Liang said Yun, furniture was in the "winter" good, experience summary is: "two low" good one, that is, products, services, and low cost. For example, the product quality problems, run, all furniture is using mortise process, not a nail, while the expenditure of time, but ensures quality. But for consumers with good pre-sale, sale and after-sales service of the good is a modern business must possess. Low cost requires precise factory management and strict cost control.

"' A low ' is the core competitiveness of enterprises, especially like furniture this traditional manufacturing companies. "Tian Liang told reporters that" only do so in order to allow enterprises to survive, let dealers make money, while allowing consumers benefit, only such ' win-win ' in order to allow enterprises to develop. ”

In addition, Tian Liang also believes that, despite the financial crisis, but the current domestic furniture market development is not yet mature, there is a big space for development. In China, a lot of 70, 80 after being quick rich, these rising upstart is the furniture industry in major consumer group. Furthermore, export market recovery can also be foreseen. At the national policy of strong support, it is expected that next year, the furniture industry will smooth out the winter.

Financial crisis makes strong stronger

Turning to some of the largest furniture enterprises in the financial crisis in gridlock, Tian Liang said, these enterprises often had done a "large", but do not "powerful", because the business scope is wide front pull too long, but not settling down to strengthen management, so businesses survive resistance will be very limited. In his view, the financial crisis is actually a field for the weak, strong, even stronger, some vitality tenacious enterprises from the crisis to seize the chance itself, and since then temporarily to board the train of rapid development.

According to introduction, Tian Liang financial turmoil before run, its two brands: "the Club" furniture (the main Southeast Asian style) and "bean dices Manor" healthy children furniture sales have been very good, but but unreasonably high prices for raw materials and plant and less skilled workers, and is always slow development phase.

And since the financial crisis, many mismanaged furniture enterprises collapse, making the raw material prices to decline; at the same time, those skilled workers and management elites joined, making rapid expansion. Tian Liang said Yun, furniture factory number from the previous 500 to 800 people, at the same time, its dealers opened Boutique has also been increased, it is expected that this number can be doubled.