Currently in China solar water heaters for the production and sales are ranked in the world. But because of the lack of strict quality standards, the entire solar industry is in a State of the city slums, the lower the overall satisfaction of consumers, the industry needed adjustment. Which was recently published by Haier joint downstream industry chain it established domestic first "solar quality Alliance" is expected to make this situation better. Experts believe that the solar quality issues frequent situation, the establishment of the quality Alliance will be promoting the entire solar industry reshuffle of power, nearly half of the solar brand or will face out of the game.
Consumption calls for industry reshuffle
As a producer of renewable energy, solar water heaters in China the total recoverable volume accounts for 76% of the world, but the solar water heater consumers overall satisfaction only 53.9 per cent. The reason is not China's solar industry technical level is not high, but due to the lack of quality standards, existing solar products and services of quality to meet consumer demand.
CCA Vice Secretary-General Wu Sir pointed out that, from the consumer point of view, their most basic needs of solar energy, are two, one is the product durability, is when problems arise, convenient maintenance. While these two seemingly simple needs, in fact requires operators of solar companies to achieve zero defect production and service of zero defects.
While the situation is, at present, the vast majority of solar brand are unable to do so, not only in production in substandard, non-standard and other phenomena, services are also "saviors", these are seriously affecting consumer confidence on solar energy products. For this, the expert said that the enterprise is the main body of the market, the market leading consumers to consumer demand as the direction, realization of the solar quality upgrade for industry reshuffle and restructuring is the solution.
Quality Alliance to establish new industry standards
In this case, Haier initiated the establishment of the solar quality Alliance to bring the entire industry restructuring. As an international brand, Haier has to enter the solar industry has been adhering to the strictest quality guarantee system, led the first quality Alliance is its based on consumption, improve product quality, and action.
It is understood that in order to further improve consumer satisfaction, Haier's from the source, combined with the China Baosteel, GE Jin, United States, Germany Bayer, top raw material suppliers, to establish a more rigorous quality standards and will run through the zero defects require to solar energy production and sales of each segment, as realization of raw materials, production, quality of service of the full upgrade. In addition, through collaboration with downstream resellers, quality Union also accelerates on high-quality solar product rollouts and universal, direct to industry restructuring to make favourable orientation.
Officials from China, Haier now initiated the establishment of the solar quality Alliance, partnerships with leading suppliers of strategic partnership for industry, for consumers, the meaning is very significant. It makes the whole process of quality assurance, quality for the entire industry improve a feasibility criteria, also providing consumers with a more reliable product quality assurance.
Nearly half of the solar brands out of the game
According to the relevant departments of statistics, in 2009, manufacturer of solar water heaters in China has reached more than 5000, brands nearly 6000 more. While the real has developed the technology and production strength of the solar one, most enterprises are cottage brand, lack of awareness of innovation, just blindly of mimicry and low-price sales for the vicious competition, which is what most of the causes of quality issues.
In pursuit of profit, these riesgraf, guerrilla-style small enterprises using raw materials and fittings are basically low price as the principle, so assembled solar often exists leakage, leakage, pressure difference, set the thermal efficiency is not qualified, and many other issues. However, due to the lack of strict industry standards, so far, they still relying on low-quality low-price and consumers uninformed survive in the market.
Whereas the establishment of the solar quality Alliance, cottage brand brought great pressure and even in the crisis of survival. Because through the promotion of high quality solar role model, Haier is indirectly increase the solar market access standards. These neglected product quality enterprise, if not self transformation conform to the trend of the upgrade, you will definitely be in industry is difficult to find in the adjustment of the end can only be eliminated by the consumers, withdrawal from the market. And this for the solar industry's overall level of improvement, is also very favourable.
Quality advantages into market has a winning advantage
Setting up upgrading the specification, to accelerate the industry reshuffle, solar quality Union is own unique influence to bring great impact on the entire industry. For Haier solar itself, set up quality Alliance also has a "quality" of the promotion. 28 April, Haier solar 30 million solar water heaters in Jiaonan factory smoothly off the Assembly line. As Haier Group sums put into green energy projects, Haier solar energy each year to 10 x increase in high-speed development, 2010 Haier solar only 96 days of order amount exceeds the amount of orders in 2009, exclusively for the rural market research and development of value-added products performance especially since its listing, by virtue of the quality, service and price competitiveness of triple in home appliances to the countryside market lead, by the farmer. Many rural consumers said that after the establishment of the quality Alliance, they buy cheap products yet another unsettled.
As the CCA Vice Secretary-General Wu said Cohen, product quality, zero defects, zero defect is the eternal pursuit of consumers, to establish a responsible, perfect quality Alliance, not just maintaining consumers ' legitimate rights and interests of the inevitable choice, also is a responsible enterprise maintains its own brand of inevitable choice. Haier founded solar quality Alliance, which is responsible for the majority of consumers, and is also responsible for its own brand, because the quality of
L, undoubtedly, will usher in the Haier larger market space, more consumer satisfaction and higher brand reputation, Enterprise only guarantee a high quality, most seek to win more consumer support.
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